strategy
The 2015 Dubai Strategic Plan (DSP) was created to realize His Highness Sheikh Mohammed Bin Rashid Al Maktoum's vision for Dubai. This plan includes a commitment to enrich Dubai's cultural environment through key strategic objectives which have been adopted by the Dubai Culture and Arts Authority as follows:
Increase C&A Awareness
- Initiate robust dialogue with general public to generate interest
- Create and implement marketing and PR strategy
- Educate the public through heritage, culture and arts initiatives
Improve Governance & Upgrade Regulatory Framework
- Develop policies and strategies for the heritage, culture and arts sector
- Develop and implement appropriate institutional framework
- Create regulatory framework for agencies
- Develop and facilitate implementation of endowment and funding strategies
- Develop and champion customer focused policies & regulations with government entities
Identify and Nurture Talent
- Support and develop Emirati artists and culture professionals
- Encourage development of heritage, culture and arts curricula in schools
- Help create culture and arts education institutions for artists and professionals
- Develop partnerships with leading institutions to attract artists to Dubai and inspire local talent to go abroad
Deliver Quality Cultural Activities & Develop Physical Infrastructure
- Develop and promote Dubai's heritage, culture and arts calendar
- Collaborate with leading heritage, culture and arts organizations
- Maximize public access to heritage, culture and arts events
- Develop overall heritage, culture and arts venue strategy
- Coordinate/influence the development of physical infrastructure